Encouraging downstream processing: industrial policy or resource nationalism?

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Why is it crucial to consider downstream processing at this time? There has long been a discussion in economic policy circles about downstream processing, most notably in the context of central planning or mercantilism, as evidenced by the former Soviet Union. With the fall of the Soviet Union, the demise of central planning, and the dismal outcomes of industrial policy as it was implemented in both developed and developing nations during the 1970s and 1980s, it would have been simple to assume that this conversation had come to an end. It seemed reasonable to assume that recent history would have provided enough empirical proof to reassure even the most doubtful. Over the last three decades, global trade has expanded at an unprecedented rate, leading to a significant decline in poverty. This can be attributed, at least in part, to specialization and the dispersion of supply chains. Notably, global trade has outpaced global GDP growth, refuting the claims made by proponents of policies
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How marketing from the top and bottom can work together

As marketing changes all the time, it's important for your company to know how to use both upstream and downstream marketing. Businesses can get new customers, keep old ones, and make new products with these two methods that work well together. This article will talk about two ideas: upstream marketing and downstream marketing. Lastly, it will look at how the two approaches can be made better by working together. It will show you when each one works best and explain how it works.When you use upstream marketing, you try to figure out what people want and give it to them before they even get the product or service. You have to think about the business and the clients and plan ahead a lot. Stream marketing is all about making sure that the product or service meets the wants of the people who are going to buy it. It helps make sure that the right people get the right thing.

How it works:

There are many ways to study the market in order to learn about what people like, how they act, and what trends they follow. There are several ways for a drink company to learn what people want from a new line of clean and healthy drinks. You need to find holes in the market and unmet customer wants in order to find opportunities. There are more people who want smart home security systems, so a tech company wants to make a full solution to that need.Getting to know the audience: Find out who your dream customer is and what troubles they're having. For example, a business that makes athletic shoes looks into how the people they want to buy their shoes like them to look, feel, and work.Changing a service or good based on what people want and need is called product growth.


One company that does this is a software maker of a project management tool that helps teams that work in different places figure out how to do things.Message and positioning: saying things that matter to the people you want to reach.One example is a high-end skin care brand that markets itself as the only choice for picky people who only want the best skin care.Getting into the market and giving the business a good name means letting people know about the product before it comes out. Some examples are social media ads and connections with well-known people that an online store uses to get people excited about their store before they even open it.

Being able to do work:

When upstream marketing works best are these times:


Putting out a new item.

Going into a new area or part of the world!

About a small group of people with special needs.

Since business is changing or technology is getting better.

Getting people to buy a good or service after it's been made is the point of downstream marketing. Part of it is getting people to know about it, buy it, and stick with it. Its major goal is to place the product or service where it can do the most good in the market. To make the most money and sales, this is done.

How it works:

There are various methods to get the word out to the right people, such as advertising and marketing.One example is a business that makes gadgets for people that advertises the new smartphone on TV, online, and in print. Get possible customers who are interested and turn them into customers who will pay. This is what it means to create a lead and convert it. People can try out free project management software from a company that sells software as a service (SaaS). More sales happen because of this. To keep customers coming back, you need to give them new things to do and great service. A hotel chain might offer special deals, loyalty programs, and great customer service to keep people going back. You can get customers to spend more money by giving them more goods or services. This is called upselling or cross sales.


When people shop online, a platform might show them similar things based on what they've already bought and how they've browsed.Customers should tell you what they think so that you can make your product or service better.Let's say a beauty brand wants people to rate their items. After that, surveys are used to find ways to make the things better.

Being able to do work:

Bottom-up marketing works best at these times:


Getting more people to use something that is already out there. You can get new customers and show off your new line in many ways for a well-known clothes brand. Getting a bigger share of the market and beating the rivals. Targeted ads are one way that phone companies get people to switch from other companies. This helps them get a bigger share of the market. Getting money and sales right away. In this case, a store might have a flash sale with deals and prices that last only a short time. This is done to speed things up and get more sales. Making sure people buy from you again and getting to know them better. An online subscription service might keep its users interested by giving them emails with deals and ideas that are just right for them. Putting together things that work: You can use upstream and downstream marketing separately, but they work best when you use them together. These marketing strategies work better when used together as a whole. They help you in both the short and long run.

Together, they do these good things:

Customer-centered product development: what you learn from work that comes before can help with work that comes after. This makes marketing plans more useful and brings in more sales. One way to use comments from upstream study is to make messages that connect with your audience. This will help you get better results. When you use both upstream and downstream strategies together, you make sure that the customer has a similar experience all the way through their trip. They will believe you and stay with you because of this. The customer has a consistent and good brand experience from the time they first hear about a product to the time they connect with it after buying it. Upstream and downstream marketing work together to create a feedback process that lets you make changes to your message, your products, and the people you're trying to reach at the right time. Businesses can make their plans better further up the supply chain by seeing how marketing works further down the chain. They can also change the products or services they offer to meet changing market needs.Get ahead of the competition: Upstream and downstream marketing work together to help businesses stand out and stay ahead of the competition. Businesses can come up with a unique value proposition that makes them stand out in the market by making sure their products meet customer needs and selling them well.

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